Cool Earth

TOMORROW WILL NOT BE LIKE TODAY

It is said that more people can imagine the end of the world, than can envisage the end of consumer capitalism. It is less commonly remarked that the two are linked.

Bill McGuire's avatar
Bill McGuire
Feb 24, 2026
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It is said that more people can imagine the end of the world, than can envisage the end of consumer capitalism. It is less commonly remarked that the two are linked, at least as far as continuance of the relatively comfortable existence we are blessed with in the global north is concerned. The blame for the dire straits we find ourselves in, as the climate and ecological catastrophe hammers home, can be laid entirely at the door of neoliberal policies predicated upon greed, short-term profit, exploitation and environmental destruction. Perhaps the only saving grace, as global heating accelerates and climate breakdown becomes increasingly apparent, is that such policies cannot prevail. Rampant, free-market, capitalism, is simply not consistent with life on a small planet with ultimately limited resources, and something, sometime, has to give. That time is fast approaching.

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